When we think of  ’the competition’, we often think about them in an insecure kind of way. We think about all the ways ‘they will fail’. Of course, knowing their weaknesses helps. But If you’re going to compete it makes much more sense to think about how they could succeed rather than dwelling on their weaknesses. Focus on their strengths because thats what your competing against at the end of the day.

Its makes much more sense to plan for and anticipate their success rather than reacting to it once its on your doorstep.

A few things need to happen in order to truly compete:

1. You have to qualify the competition. Are they competition or not? If so, treat them as such.

2. Identify what their strengths are. Get information. Get specifics. 

3. Ask yourself what can be done to counter act, or counter offer against, those strengths and offerings, stalling their fruition.

4. Test all ‘treaty’s’ and ‘gentlemens agreements’. You will probably find no one is honoring them.

This sounds a bit ruthless, I know. But competition is great. Its make everyone sharpen their tools.

_SKA