Branding - how we traditionally view it - is dead

Your brand should be the total sum of what your company is. Your company’s content -  is the people you have in it. Your brand is doing what your people are doing.

Who your people are becoming (personal growth) and what they are delivering depends on 

1. The Plan you presented to them

2. Whether they bought into it or not and

3. Your ability to exercise your social intelligence (the deep understanding and management of the people in your care). 

Your brand is doing what your people are doing.

So spend less on brand design and more on your company’s content - Your people. Give them more time. More resources for growth. More money. More attention. More sunlight. More of your first energies. More correction. More guidance. The alternative is: an unhappy team, stunted careers and high staff turnover.

Your people deliver your brands promises. 

As well as making promises to your customers, we should first make some promises to our people - and keep them. Start making them, and start keeping them

_SKA